Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!
Ready to turn your Etsy shop into a powerhouse brand on Shopify?
The Simple and Smart SEO Show is the go-to podcast for Etsy sellers ready to bridge the gap between a marketplace shop and a powerhouse Shopify brand.
I don't believe in one-size-fits-all roadmaps.
Instead, I provide the high-level SEO insights and strategic shifts you need to interpret for your unique business.
Join me to learn how to master the Shopify ecosystem, own your traffic, and build a brand that thrives on your own terms through smart, data-driven insights.
Whether you’re just opening your Shopify store or looking to optimize an existing one, join us each week to simplify your marketing and grow your business on your own terms.
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!
SEO Got Us Traffic… But Not Sales (Here’s the Problem) Part 1 With Aimee Jurenka
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode of The Simple and Smart SEO Show, I sit down with SEO expert Aimee Jurenka to unpack a major shift happening in the industry right now:
👉 The death of inbound marketing as we know it.
For over a decade, SEO success was measured by one thing: traffic. But with the rise of AI search and disappearing clicks, that model is breaking fast.
We’re talking about:
- Why inbound marketing worked for so long
- The real reason traffic became the main KPI
- What AI search is changing about visibility
- Why traffic without conversion is no longer enough
- And what SEO professionals and business owners need to focus on next
If you’ve ever felt like “more traffic” didn’t equal more sales… this episode will connect the dots.
🔑 Key Takeaways
- Traffic was the product SEO sold
For years, success = clicks, rankings, and traffic growth—not revenue. - Inbound marketing created a handoff problem
SEO brought visitors… but conversions were someone else’s responsibility. - AI search is breaking the traffic model
With fewer clicks from search results, the old system can’t deliver the same results anymore. - Visibility + conversion are the new priorities
SEO is shifting from “get traffic” to “drive outcomes.” - This is a scary… but powerful opportunity
The industry is being forced to align with what actually matters: sales.
✨ Memorable Moments
- “Success was clicks and traffic… that’s what we sold.”
- “Inbound marketing was about traffic. AI search is about visibility and conversion.”
- “We got you the traffic… and then passed it off.”
🎯 Listener Action Items
- Take a look at your current metrics:
👉🏽 Are you tracking traffic… or revenue? - Identify your biggest drop-off point:
👉🏽 Is it clicks → visits, visits → cart,
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Book a Shopify Store Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
