Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!
Ready to turn your Etsy shop into a powerhouse brand on Shopify?
The Simple and Smart SEO Show is the go-to podcast for Etsy sellers ready to bridge the gap between a marketplace shop and a powerhouse Shopify brand.
I don't believe in one-size-fits-all roadmaps.
Instead, I provide the high-level SEO insights and strategic shifts you need to interpret for your unique business.
Join me to learn how to master the Shopify ecosystem, own your traffic, and build a brand that thrives on your own terms through smart, data-driven insights.
Whether you’re just opening your Shopify store or looking to optimize an existing one, join us each week to simplify your marketing and grow your business on your own terms.
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!
SEO, But Make It Honest: Traffic, AI, and the Truth No One Wants to Say (Part 2 with Aimee Jurenka)
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Is the old inbound marketing playbook officially broken? According to AI Visibility Strategist Aimee Jurenka, it’s time to "throw a funeral" for the traditional traffic metrics we’ve relied on for a decade.
In this episode, Crystal and Aimee dive into the "panic state" many marketers feel as AI search begins to "swallow" organic traffic. They move beyond the fear to provide a roadmap for entrepreneurs and SEOs who need to adapt to a world where visibility matters more than rankings.
In this episode, you’ll learn:
- The Inbound Funeral: Why traditional silos are failing and why we need to look at what actually converts rather than just what brings traffic.
- Visibility vs. Traffic: How to shift your mindset (and your C-suite’s expectations) from SEO rankings to AI search visibility.
- The "Search Everywhere" Strategy: Why e-commerce is moving to TikTok and how platforms like Reddit and Quora are becoming the new discovery engines.
- Proving Your Worth Without Data: How to use correlation, "grounding queries," and branded search metrics when traditional tracking goes dark.
- The Rise of the Specialist: Why the future of marketing belongs to the "AI Visibility Strategist" and niche specialists in Reddit or Citations.
Key Resources Mentioned:
- Google Analytics & Tracking Experts: Dana DiTomaso and Brie Anderson.
- Tools: Bing AI Reports, Google Search Console, and Agentic SEO strategies.
Top Quotes:
"I feel like we just need to throw a funeral for all that inbound traffic we used to get... Let's look at what actually converted." — Aimee Jurenka
"SEO is about rankings and traffic; AI search is going to be about visibility." — Aimee Jurenka
Are you ready to stop chasing sessions and start chasing visibility? Tune
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Book a Shopify Store Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
