Simple and Smart SEO: GEO for Shopify and Etsy sellers
Ready to turn your Etsy shop into a powerhouse brand on Shopify?
The Simple and Smart SEO Show is the go-to podcast for Etsy sellers ready to bridge the gap between a marketplace shop and a powerhouse Shopify brand.
I don't believe in one-size-fits-all roadmaps.
Instead, I provide the high-level SEO insights and strategic shifts you need to interpret for your unique business.
Join me to learn how to master the Shopify ecosystem, own your traffic, and build a brand that thrives on your own terms through smart, data-driven insights.
Whether you’re just opening your Shopify store or looking to optimize an existing one, join us each week to simplify your marketing and grow your business on your own terms.
Simple and Smart SEO: GEO for Shopify and Etsy sellers
Google Rankings Aren't Enough Anymore. Shopify Owners, Wake Up! | Parth Suba, Part 2
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
What happens when your Shopify store depends on paid ads for every sale, Google rankings are harder to turn into clicks, and AI starts recommending products from sources beyond your website?
Your ecommerce SEO strategy may need a serious rethink.
In Part 2 of this conversation on The Simple and Smart SEO Show, host Crystal Waddell and AI search consultant Parth Suba explore why organic search still matters, even as ChatGPT, Google AI Mode, and other AI-powered platforms change how customers discover businesses.
Parth challenges the idea that ecommerce growth should depend entirely on paid advertising. He explains how SEO can become a compounding investment, why he recommends gradually shifting marketing budgets as organic results improve, and how Shopify sellers can use insights from Bing Webmaster Tools to understand emerging AI search visibility.
The conversation also explores why brand mentions, user-generated content, YouTube, and Reddit may influence how products get discovered in AI search.
🎯 Key Takeaways
- Paid ads versus SEO: Why Parth recommends using paid advertising for early traction while investing in long-term organic visibility.
- Compounding organic growth: How SEO can potentially reduce customer acquisition costs over time.
- Bing Webmaster Tools: Why Parth believes ecommerce owners shouldn't overlook Bing when measuring AI search performance.
- Beyond Google rankings: How ChatGPT, AI Overviews, and AI Mode are changing product discovery.
- Third-party visibility: Why your brand's presence on YouTube, Reddit, Pinterest, and other platforms matters.
- AI search and traditional SEO: Why optimizing your website remains worthwhile even when AI provides answers without a traditional click.
- Technical SEO for AI bots: How server logs may offer insights into automated crawler activity.
💡 Episode Highlights
"SEO for sure will not give you revenue in the first two, three months." — Parth Suba
"The minute they turn the ad off, you shut the faucet off completely." — Crystal Waddell
"What's the point of doing SEO? Is it really worth it?" — Crystal Waddell
✅ Listener Action Items
- Compare your paid advertising costs with the results you're generating from organic search.
- Review your store's performance in Google Search Console and Bing Webmaster Tools.
- Search for your products and business category in AI-powered search tools. Document what appears and which sources are cited.
- Identify opportunities to build an authentic brand presence beyond your own website.
- Continue improving the helpfulness, accessibility, and clarity of your ecommerce content.
🔗 Connect With Parth Suba
Website: https://seomarathon.com
Find Parth Suba on LinkedIn and learn more about his ecommerce SEO consulting services and SEO Talk community.
🎙️ About The Simple and Smart SEO Show
Hosted by Crystal Waddell, The Simple and Smart SEO Show helps Shopify sellers, creative entrepreneurs, and small business owners navigate SEO, AI search, and sustainable online visibility with practical strategies they can actually implement.
Learn more: https://simpleandsmartseo.com
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Free checklist: Is your Shopify store quietly losing sales? Run the 5-minute self-check →
Book a Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
SEO TOOLS :
Keywords Everywhere: My favorite keyword research tool!
Get SurferSEO! The ultimate content creation tool!
E-COMMERCE TOOLS:
Start your Shopify Store! (use my link)
Klaviyo: The leader in Ecommerce Email
Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!
SOCIAL MEDIA TOOLS:
Metricool (Awesome and easy to use social media scheduler!)
Note:
If you make a purchase using one of my links, I ...
